Western Life originally started out as Federated Insurance of Canada, the Canadian arm of Federated Mutual (whose own U.S. roots go as far back as the 1890’s). Back then, the focus of Federated Insurance was mainly on providing fire insurance to hardware and farm implement dealers.
The company expanded its business entering the life insurance business in January of 1961 with the formation of Federated Life Insurance Company of Canada. Later Federated Life introduced group insurance plans.
In May 2004, Federated Holdings of Canada Ltd. announced an agreement to sell Federated Life Insurance Company of Canada to Western Financial Group Inc. Federated Life’s operations base remains situated in Winnipeg and operates as Western Life.
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